The new corporate site needed to support a vast ecosystem: over 50 franchise owners, national brand content, prospective partners, and advertiser stakeholders. Flip180 was tasked with developing a high-functioning, visually clean, and purpose-driven experience. The previous site lacked clarity and scalability — it wasn’t equipped to support the brand’s growing network or provide an accessible entry point for new franchisees.
We designed a modular, mobile-friendly layout focused on ease of navigation and information hierarchy. Franchise pages, national brand updates, and publisher tools were reorganized for clarity. Our goal was to create a trusted, polished digital presence that felt both rooted in wellness and fully professional. Soft typography, structured whitespace, and intuitive navigation elements reflect the tone of the brand — calm, thoughtful, and community-focused — while still driving conversions through clear CTAs and resource flows.
We integrated flexible content blocks for franchise updates, custom landing pages for franchise recruitment, and a CMS that supports updates from internal staff. Additionally, publisher resource areas allow the central brand to manage files, announcements, and onboarding resources across the national network. SEO infrastructure and conversion-focused landing pages were baked in from the start to ensure discoverability and scale.
The new Corp.NaturalAwakenings.com acts as a central nerve center for a complex franchise system. It provides clear value to each user type — from advertisers looking for national reach to prospective publishers exploring how to join. The relaunch supports KnoWEwell’s vision of building a modern wellness publishing brand while preserving the trust and community that Natural Awakenings has earned over 20 years.
