FSM Direct – Ongoing Layout & Production Support for Trade Publications
FSM Direct is a group of B2B trade magazines serving the metalworking and fabrication industries. Since 2014, Flip180 has been their full-service layout and digital publishing partner, managing a complex, high-volume editorial system across five different titles. These digital-only magazines are distributed in flipbook format, and Flip180’s role covers everything from layout to adaptive publishing, advertiser coordination, and export formatting — month after month.
A Scalable System for Complex
Publishing Needs

FSM Direct came to us with two clear needs: a reliable layout team and a digital delivery system. Their previous provider lacked speed and flexibility, and with 5 regular publications (each 50–150 pages depending on the issue), they needed a structured process they could count on. We developed a production system built around their editorial calendar — using SOPs, multiple in-house designers, and flexible internal handoff procedures to ensure every issue stays on track regardless of volume or timing.

What We Deliver for Every Issue
Our work includes:
  • Annual design refreshes for each magazine layout to keep branding visually current
  • Media kit design and updates to support each title’s yearly sales cycle
  • Custom layouts for editorial and ads across five B2B titles
  • High-volume editing cycles (3–6 rounds per issue)
  • Communication and approval workflows for advertisers
  • Dual-format flipbook optimization: one for desktop (spread view) and one for mobile (single-page view)
  • PDF exports of entire issues and individual sponsored articles
  • Layout recycling for newsletters, websites, and sponsor pages
This isn't a one-off project — it’s a true publishing partnership, supporting the full cycle of editorial, marketing, and advertiser relations.
A Production Team That Feels In-House

We serve as FSM’s dedicated magazine layout team, ready for every deadline. Their editorial team delivers raw content on schedule, and we handle the rest — layout, corrections, formatting, and digital publishing. With nearly a decade of collaboration, our systems and designers feel like an extension of their in-house operations. FSM’s magazines now publish consistently, efficiently, and with polished layouts built to meet the expectations of both advertisers and industry professionals.

Keeping FSM Direct on Schedule and On Brand — Every Issue
FSM Direct trusts us with the full production cycle of its trade magazines, from layout to web to email. No delays, no gaps — just smooth publishing every time. Let’s talk about how we can help you deliver high-quality issues without the operational stress.
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