Through Layout
The client came to us with a clear request: make the catalog feel polished, modern, and minimal — without being cold or overly corporate. Their audience includes both design professionals and high-end residential clients, so the layout had to be flexible and premium. We studied visual references from industry leaders like Cambria and Cosentino to understand their visual goals. From there, we designed a 24-page catalog divided into residential and commercial sections, carefully curated to highlight stone installations and fabrication capabilities with clarity and style.
- Clean, upscale layout design with custom grids and generous white space
- Image-first design approach that puts project photography center stage
- Typography and color direction to reflect premium, architectural taste
- Categorized layouts for residential and commercial segments
- Design file preparation and print consultation for 100–150 hard copies
- Cover design, title layout, and finishing-ready export for selected printer
The catalog was designed to meet an urgent launch deadline — but also built for long-term marketing use. With a durable structure and timeless design language, the piece can be reused across sales conversations, trade shows, in-store collateral, and as a downloadable PDF on the company’s website. From layout flow to print delivery readiness, Flip180 helped transform raw content and Dropbox notes into a polished, branded asset the client could proudly share.
