Frequently Asked Questions

Have a question? Feel free to stroll through our FAQs below. We're continually looking for key questions to include. Don't hesitate to contact us if you don't see yours here!
01

When’s the best time to design a VUI for my website?

VUI stands for voice user interface. This is a layer that allows your readers to find and listen to your periodical content via a skill on Alexa and other emerging services.
When should you consider starting your VUI?

  • When your organization is a periodical or puts out one or more periodicals that are crucial to your organizational goals
  • OR you publish content frequently
  • OR you have a blog you feel passionate about

For more information, see our VUI design service page.

02

How does lead generation for periodicals work?

Lead generation for magazines is not truly complicated, but the devil is in the details.
Flip180 focuses on what level you’re at. If you have social platforms, but fewer than 5,000 followers, we can help you to build out real, organic followers that come to you via industry-proven special skill sets and tools we employ.
For more info, go to our LeadGen services page.

03

How does the Flip180 affiliate program work?

Affiliate marketing is a legitimate and viable means for periodicals and other content providers and influencers to generate revenue. Having lots of the right kind of readers is the key.

Flip180 currently has three kinds of affiliates:

  1. B2B content publishers with one or more websites with lots of content. They monetize their site content to build a passive revenue stream.
  2. Influencers who have a large social media following and want services to recommend to their own B2B / agency audience.
  3. Agencies or consultants who consult a steady stream of clients on worthwhile services from reputable companies they happen to believe in and understand.

For full details, see the Affiliate Program page.

Sign up now!

04

How do you attract a new digital audience after converting from print?

There are a number of ways to attract a new digital audience after converting a periodical from print to digital.

Some of the more effective ways include:

  • Advertising (instant and highly scalable audience development method)
  • Publishing your print issue archive (helps create a body of content that search engines find attractive)

  • Publish to popular digital newsstands (opens your digital publication to highly-trafficked marketplaces, such as Google Play, the Apple Apps store, Amazon, and other)
  • Develop a multi-publishing network (to start serving your niche with new products, such as community forums, directories, job boards, YouTube channels, etc.)

Need help? For more information about how to market to your audience

05

How can I start to monetize a magazine earlier?

There are actually two common methods to monetize a magazine earlier:
(1) affiliate marketing and (2) the Google AdSense network.

Affiliate marketing is a conversion-based marketing model whereby you sell other people’s products related to your niche and then get paid per sale.
Google AdSense is an ad network wherein you register your website or publication and it starts feeding you different ads. In this model, you get paid per the number of clicks rather than per sale.
Learn how Flip180 can help you monetize a magazine right out of the gate!

06

Is a magazine website really necessary for a magazine?

Okay. We’re a tiny bit biased on this subject. But the answer would still be yes even if we didn’t design magazine websites.
A website is a must-have component for any successful online periodical for several reasons:

  • Your website will be the core of your digital publishing business.
  • Your magazine website will be the linchpin that connects your audience to all of your products.
  • Your magazine website will also ultimately be the best and easiest way to convert all of your leads to subscribers.
  • Most of your audience, if not 100%, will be reading you on a smart phone at some point.
  • With a single mobile-first web design, you can capture more of your true audience and be ready for the AI revolution (don’t worry, this is not the skynet part).

For more information on going digital with your print magazine, see our print-to-digital program, or click over to our web design page for just the bits about the magazine website design.

07

Is it possible to convert print magazine subscriptions to digital subscriptions?

Yes. Our system works well with a paid subscription model.
It allows you to convert print magazine subscriptions to digital subscriptions with ease. We can either

  • display free excerpts of your content before requesting a visitor to login/register or
  • we can make all content paid, requiring the user to login/register when they visit your issue cover.

On your backend, your subscriber list can compare against the registration info from there, as the first registered user to match with a paid subscriber can then verify the last four digits of the card on file.

Not sure how to do it? We can help with that. and even with finding the right paid subscription model and incentives!

08

How do you attract magazine subscribers after converting from print?

There are a number of ways to attract magazine subscribers online.

Some of the more effective ways include:

  • Advertising (instant and highly scalable audience development method)
  • Publishing your print issue archive (helps create a body of content that search engines find attractive)
  • Publish to popular digital newsstands, which opens your digital publication to highly-trafficked marketplaces, such as Google Play, the Apple Apps store, Amazon, and others.
  • Develop a multi-publishing network and start serving your niche with new products, such as community forums, directories, job boards, YouTube channels, etc.
09

How long does it take to design a digital magazine?

How long does it take to design a magazine? It depends on the number of pages and the complexity of your subject matter, but a minimum of two weeks is needed on even the smallest and simplest magazines.
Want more explicit answers? Take a stroll through our related content on magazine design

10

Should I simply convert my print edition to a PDF?

While you can do this, it’s not the best practice to publish your magazine online exactly as it appeared in print. Instead, we recommend a digital overhaul that’s optimized to read and function online.

That said, if your budget doesn’t allow for a redesign right now, that’s no a problem. We offer the more affordable and straightforward Classic Digital Edition. For this option, all we need is your magazine in a PDF file and we can have your publication online the very next day.

A Classic Digital Edition is an easy temporary solution to quickly and affordably get your publication online, but, again, we strongly recommend that you reflow your print edition for digital publication when you’re ready to deal with that.

11

What’s the best format for sending content to production teams?

We often hear this question: What’s the best format for sending content to production teams?

Our answer: The best way to send your content to the production team is via a Cloud service that can hold the above files. We prefer Google Drive or Dropbox exchange files.

Caveat: We prefer text content with hyperlinks to be delivered as a .doc file, images as either .jpg or .png files, and video as .mp4 files.

If we’re currently working on your magazine, don’t be shy, contact us with an invitation to view, download and edit your docs here.

12

What methods do you employ to convert a print magazine into a digital format?

There are two methods we commonly employ to digitize your print magazine.

A replica edition is similar to the print edition of your publication. In fact, the whole design process for the replica edition is very similar to designing your publication for print. We work on US Letter or A4 paper size per page, adjusting the content to look good when printed in actual size and inserting advertisements that are sold by size. However, what’s different from the print process is that we include fields for interactive elements, which are integrated into the replica edition seamlessly. These interactive elements can include links, videos, slideshows, and more, all of which can make your content more vibrant and engaging for your readers.

This is an effective and affordable way to publish your publication in both print and digital editions.

See the replica edition in action.

This may be the best solution for your publishing business, but there are some disadvantages to keep in mind. Foremost among these disadvantages are readability issues across differing devices and screen sizes. While this option displays well on a desktop monitor, mobile devices, like smartphones and tablets, are generally smaller than the printed page this option is based off of.

Fortunately, our next method solves this problem and makes the reading experience better for your digital audience.

A reflow edition overhauls your print edition like nothing else. By utilizing responsive content that looks appealing on every screen size without having to zoom, a reflow edition doesn’t have to take the viewing devices of your audience into account. While a reflow edition is often the best bet for transitioning your print content into digital, your layout and design must be created anew due to font considerations. Because the best size for reading varies from 14px to 16px, your digital publication will likely not fit on the exact same number of pages as your print version.

At Flip180 Media, we believe that it’s very important to preserve as many pages in your publication as possible in order to maximize the opportunities to sell ads by page (versus by click) so as to, ultimately, generate more revenue for you.

See them in action:

NOTE: You may want to pursue a reflow edition if you’re running a digital-only publication. It’s also a great way to add extra value to your print version’s digital edition

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We work in the periodical design industry day in and day out.  Our blog is a kind of diary that you can learn from. We describe what works for our clients and exactly how we do it.
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