Case Study | Gartner (Expo Event App)
Delivering a Custom Web App for a Fortune 5000 Event — Fast
Gartner is a global leader in strategic research and advisory services for business and technology leaders. For one of their high-profile expo events, Flip180 Media was brought in as a development partner to build a series of interactive, analytics-enabled web applications for onsite touchscreen use.
This fast-moving project required rapid coordination with multiple stakeholders and the delivery of offline-capable, content-rich applications — all completed in under three weeks.
Project Goals
- Build four responsive, branded touchscreen web apps
- Enable offline access with local data caching
- Track deep analytics across user sessions and actions
- Integrate text, video, and audio content into each app
- Deliver all solutions on an accelerated timeline before the live event
Pain Points
The client needed interactive applications for a conference setting, but traditional web delivery wouldn’t cut it. Each app had to run smoothly on local devices, work offline, and track user engagement without real-time internet access. These apps needed to combine rich media content with user interaction logging, while also being highly responsive across large-format touch displays.
With just three weeks to deliver, speed, reliability, and seamless team integration were critical.
How We Did It
Custom Web App Development
Each app was developed using client-side technology to ensure smooth, offline-first functionality. A tracking layer was embedded locally to log all user interactions, which could later be uploaded to a central analytics system for processing and review.
Rich Content + Responsive Design
Apps included multiple types of content (text, video, and audio) and were optimized for fast performance on large touchscreens. Our design and development teams ensured full responsiveness and high-quality user interaction even in high-traffic expo conditions.
Analytics Tracking & CTA Logging
Each app tracked user behavior in granular detail, including:
Results: Engaging Expo Experience Delivered at Speed
On Time
4 interactive apps delivered on time
Interactions
800 users per app, averaging 4 interactions each
Advanced tracking
All core marketing goals met through advanced tracking
Analytics
100% offline compatibility with seamless analytics upload
Under 3 weeks
Project completed in under 3 weeks — on budget and in sync with Gartner’s event team
Key Takeaways
Offline-capable apps can still deliver deep analytics and high-quality UX
Flip180’s agile process fits high-pressure, enterprise environments
Responsive design and flexible architecture allowed rich media delivery at scale
Rapid delivery was achieved without sacrificing functionality or tracking depth
Need a High-Performance
Web App—Fast?
Web App—Fast?
Whether you’re launching at an expo or need a branded offline experience, we build responsive, analytics-ready apps in record time. Book a discovery call to see how we delivered for Gartner — and how we can do the same for you.
